Mipsters in the Middle East

Young Folk - Mipsters in the Middle East

Young Folk – Mipsters in the Middle East

Here’s a subject I really had trouble researching. I knew there was something to it, that the young Muslim has changing values and is expressing themselves in various ways. It’s not like they’ve been breaking from their identity or religion, but they’re adjusting it to fit with modern habits. How did I know this, when I’m far from Muslim and not even Arabic-speaking? Well, my dear, I’ll have you know…

….that the first thing I’ll admit is to not having any personal, firsthand experience wearing an abaya and praying 5 times a day. I can admit that I have a ton of western Muslim and Arab friends (3 cheers for Canadian minorities! Go Islam!), though even that doesn’t count because I was talking about the Middle Eastern Muslim in this article. No, my main source of knowledge came from my time working in online communications and PR at Mikyajy. There, I was privy to a lot of online conversations where young Arab women, usually Arabic-speaking, shared their sense of style and identity with our brand. So when I was told about Mipsters, I saw a lot of correlations between the Western Mipster and the Saudi women we interacted with online.

The struggle was in getting hard facts about the subject. There is no discussion whatsoever on mipsters in the Middle East, so all my research was primary and based on interviews with academics and the agencies with whom the concept of a Middle East mipster first originated.

It was also difficult taking a stance in this piece because I am not Muslim and I do not want to be one of those people who comments on something I don’t understand firsthand. Therefore I made sure not to debate spirituality and identity and kept it purely based on others’ perspectives and research.

Anyway, here you go – check out what I learned about young Muslims in the Middle East and how brands are dealing with their changes.


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